How the Cadillac Got its Fins

Jack Mingo

Read October 2004

This is a perfectly entertaining, quick little read. It's a book of business case studies, ostensibly meant to counter the belief that business success is based on careful planning. The book presents a series of examples to the contrary, a few of which are well-known but most of which probably aren't. Most are entertaining, even if some don't quite make Mingo's point (such as the Cadillac's fins). In short, a business book that doesn't offer a strategy to save the world or make you infinitely rich, just some funny stories.