•Art & design have guidelines–vision has some actual principles and rules
–Some guidelines confirmed by rules, some not
•Knowing these can help us
–Understand how to make the most of the high-level concepts just covered
•E.g., subtleties of figures in figure/ground
organization
–Better interpret visual materials
–Design better
•Understand why some designs fail
–Explains
how much of visual world (and even abstract ideas) can be conveyed with nothing but
lines on paper.
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