Business Card Self-portraits
VDL Categories: Art and Design
- [Williams 2003] pages 89-93
- Business cards online
- Visual ideas
- Try Google image search on creative business cards
- Design Online
- Type faces
- You can't install new fonts onto Brown's machines but you can on your
won. Many sites offer free or low-cost type. (Google free fonts
for sites like http://www.1001freefonts.com/)
- General note: before downloading anything (business card templates,
free fonts, etc from random Web sites onto your personal machine, be sure
to have both antivirus and antispyware software installed.
Skill set being developed
- Learn the basics of typography.
- Become aware of design characteristics of business cards (and some aspects
of branding and identity in general).
- Learn usage of relevant software.
- Think about how graphics can be used to present one's "image", in a way
similar to clothes or a haircut.
- Representing complex ideas through graphic design
- Use of typography
- Design layout
Relevance to VDL
graphic representation is becoming increasingly important, whether in letters,
presentations, or, as in this exercise, through business cards. Just as a
textually literate person would not submit a letter with typos and bad grammar
for a job application or even in more casual communication, so a VDL person
must vet graphical communications. A poorly formatted letter, a business card
with inappropriate type faces, and other such visual blunders are increasingly
Interactive multimedia software
- Example business cards (See Web sites in Background Material above)
- Traditional design supplies (e.g., paper, colored pencil, tracing paper,
ruler). It's often easier to test out initial ideas with paper and pencil
than in programs like Illustrator, especially if you are not completely comfortable
with the software. Tracing paper can help you repeat elements and save time.
- 2D geometric-based graphics software, such as Adobe Illustrator or Macromedia
Examples of relevant applications of the
- Create two business cards, each
representing you in a particular role you play
- There is a long art tradition
of the self-portrait. Usually this involves creating an image of one's
face. In this exercise, the self-portraits will be developed as business
cards. Each of the two cards will represent you in a particular role in
your life--e.g., student, friend, boyfriend/girlfriend, child, member
of club, sports team, role in pursuing a hobby, or more abstract if you
like, role as human being, citizen of a country, etc. You can be creative
in how you define the roles you play in your lives.
- If applicable, where would
you hand out this card? to whom?
- Technical details
- The cards must be standard
size (2" x 3.5").
- Cards must be submitted as .pdf files.
- Submit them to me via email.
- Due: Next Thursday (March 10).
- We will print them out for you on card stock.
- Be sure to consider all the aspects discussed in the Williams book: Proximity,
Alignment, Repetition, Contrast, as well as choice of type.
- Add graphics (beyond type) only if they will make your self-representation
more effective (i.e., don't just add eye candy).